K-Beauty News!
BRING GREEN, the vegan K-beauty skincare brand from CJ Olive Young — South Korea’s largest beauty retailer — has just launched its Tea Tree Cica sun care line in the U.S., featuring non-nano zinc oxide. There are a few reasons to be genuinely excited about this.
Firstly, it’s great to see another clean beauty brand with an official Amazon storefront. With growing concerns around counterfeit products, having a verified presence on Amazon not only builds trust but also makes shopping easier and more reliable for consumers.
Secondly, non-nano zinc oxide remains one of the best choices for clean, mineral-based sunscreen. BRING GREEN is vegan certified as well!
And finally, the price point is reasonable. Clean K-beauty, thoughtfully formulated and conveniently available on Amazon? That’s a win all around.
It was announced earlier this year that CJ Olive Young established a US entity known as CJ Olive Young USA based in Los Angeles, and there’s talk of CJ Olive Young opening its first physical store in the US – hoorah!
K-beauty’s expansion in the U.S. presents an intriguing opportunity for clean beauty-focused investors. While popular brands like Laneige and Cosrx continue to capture American consumers, most parent companies remain listed on South Korea’s stock exchange (KRX), not in the U.S. This means U.S. investors can either go the direct route buying stocks like AmorePacific or LG Household & Health Care through international brokers, or opt for a simpler path via ETFs.
**Disclaimer:** This content is for informational purposes only and does not constitute investment advice. Please consult a licensed financial advisor before making investment decisions.
