Disclaimer: This review is based on my personal purchase. I bought these products with my own money, and this is not a paid advertisement.
Let’s talk about California Naturals and the Owen Wilson advertisements that are basically a masterclass in comedic hair marketing. Wilson, with his gorgeous tousled locks, turns what could be a mundane product commercial into entertainment.
New ad with Owen for California Naturals has been released!
📸: California Naturals pic.twitter.com/uy9VA2k1gq— Wilson Brothers Updates | Luke Wilson, Owen Wilson (@WilsonArchives) March 19, 2025
But beyond the adorable marketing, the product itself truly is a standout in the clean beauty landscape. In the crowded world of haircare, finding a product that genuinely delivers on its promises can be challenging.
The ingredients. California Naturals isn’t just another haircare line. It’s a carefully formulated collection that demonstrates how natural ingredients can provide professional-grade results. The formulation feels luxurious, reminiscent of salon products, but without the premium pricing, which is exactly what the world needs: quality clean products that are not overpriced!
The scent is where California Naturals truly shines. Unlike many natural products California Naturals boasts a sophisticated scent profile that turns your daily hair routine into a salon-like experience. It’s the kind of aroma that makes you look forward to washing your hair, a small but significant luxury.
Beyond performance, California Naturals–a certified B corporation–demonstrates a serious commitment to environmental responsibility. Their packaging is a standout feature: 100% recycled plastic that doesn’t compromise on quality or aesthetics.
Pro tip: While these products are available in stores, online ordering might be your best bet, or at least in my case it is. A recent in-store experience revealed the potential pitfall of display products—an opened bottle can lead to unexpected messes. I learned this firsthand after encountering an opened bottle during a visit to CVS. The ‘Classic’ Cleanse and Restore shampoo on the top shelf had been opened by someone at CVS and shampoo was all over the bottle, so I opted for the unopened Super Moisture Shampoo instead. In the future it’s online ordering only for me.
There are several formulas to choose from:
Here’s the real kicker: salon-grade quality at nearly half the price. In a market where premium haircare often means emptying your wallet, California Naturals offers a refreshing alternative. You’re getting professional-level products without the professional-level expense. It really is ‘all good!”
